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January 1, 2027
Event date:
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January 1, 2027
Event end:
Overview
The Tournament of Roses is America’s premier New Year celebration, blending floral artistry, pageantry, and world-class athletic competition into a global spectacle. Anchored in Pasadena, this iconic single-day tradition captures the eyes of millions worldwide as it welcomes the arrival of the new year with unmatched festive energy. The historic celebration centers around two hallmark events: the internationally acclaimed Rose Parade and the highly competitive Rose Bowl Game.
The 2027 edition marks the 138th Rose Parade and the 113th Rose Bowl Game, operating under the official thematic banner of Welcome. This central theme highlights the simple joy of belonging, the warmth of community, and the embrace of connection across diverse backgrounds. The day begins under the clear morning skies as massive floral masterpieces, energetic marching bands, and high-stepping equestrian units march down the historic route, creating a breathtaking visual symphony.
Following the floral procession, the focus shifts to the legendary Rose Bowl Stadium for a high-stakes college football playoff quarterfinal matchup. The stadium pulses with the roaring energy of passionate sports fans, standard-setting school bands, and intense gridiron action competing for the historic Leishman Trophy. By weaving together creative floral design with elite athletic tradition, this historic institution offers an inspiring showcase of unity, artistry, and American sports heritage.
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Event Highlights
- Themed Floral Floats: Massive, state-of-the-art floats covered entirely in flowers and all-natural materials travel the route under the 2027 Welcome theme.
- Elite Marching Bands: Top-tier high school, university, and international marching bands fill the streets with powerful live musical performances and choreography.
- Historic Equestrian Units: High-stepping horse units and beautifully decorated horse-drawn carriages showcase traditional riding skills and historic Western costumes.
- College Football Quarterfinal: The historic Rose Bowl Stadium hosts an official College Football Playoff quarterfinal game featuring elite university programs.
Why Attend
This celebration is ideal for families, flower enthusiasts, and dedicated sports fans who want to experience one of the world’s most famous New Year traditions in person. It appeals directly to individuals who appreciate fine floral design, live marching band music, and the thrilling energy of a major live stadium football game. Attendees get to experience a unique double-header event where cultural artistry seamlessly transitions into high-stakes athletic competition.
The primary benefit of attending lies in witnessing the intricate beauty of the floats and the elite level of football production up close. Participants have the choice to enjoy the crisp morning parade atmosphere before heading into the historic stadium to see a pivotal college football championship matchup. By participating in this legendary Pasadena tradition, attendees welcome the new year with a profound sense of community energy and unforgettable visual memories.
Date & Duration
- Event Date: January 1, 2027
- Event Duration: 1 day
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How Tickets Are Sold: Parade grandstand seats and football game entries are sold separately online through official authorized digital ticketing platforms and travel partners.
- Admission Type: Spectators can choose between free public curbside parade viewing, reserved grandstand stadium seating, or official game day stadium admission.
- Ticket Pricing: Reserved grandstand seats and game day general admission options range from a minimum of 100 USD up to a maximum of 2475 USD for premium positions.
- Special Seating Options: Grandstand seating structures are built along the streets for the parade, while the stadium features lower, middle, and upper bowl seating divisions.
- VIP Options: Premium hospitality packages include exclusive access to climate-controlled stadium suites, luxury pre-game tailgate parties, catered food buffets, and private lounge zones.
Venue / Location
- City and Country: Pasadena, United States
- Venue Name: Rose Parade Route and Rose Bowl Stadium
- Google Maps Address: 1001 Rose Bowl Dr, Pasadena, CA 91103, United States
Contact Information
- Email: info@tournamentofroses.com
- Phone Number: 626-449-4100
- Official Website: https://tournamentofroses.com/
Accommodation Options
Because Pasadena experiences massive regional travel demand during the New Year period, booking your rooms many months in advance is essential. The city features a variety of luxury boutique hotels, historic properties, and full-service business chains located right within the downtown core and near the parade route. Staying locally allows visitors to walk directly to the morning festivities and avoid the intense traffic congestion that fills the local valley.
For those looking for alternative lodging layouts, extensive hotel networks and guest suites are operational throughout neighboring communities like Glendale, Arcadia, and Burbank. The adjacent city of Los Angeles provides massive luxury hotel configurations, budget-friendly motels, and vacation rentals just a short highway drive or train commute away. Choosing these nearby suburban properties offers great flexibility for traveling groups looking to explore the wider Southern California region.
Getting There
- Nearest Airport: Hollywood Burbank Airport is situated approximately 15 miles northwest of the central Pasadena area.
- Nearest Train/Metro Station: The Metro A Line stations including Del Mar and Memorial Park sit just blocks from the main parade street.
- Bus Routes or Public Transport Options: Dedicated Metro bus lines and local Pasadena Transit routes run altered holiday schedules to move passengers toward the venues.
- Parking Availability: Reserved parking lots and municipal multi-level ramps are available near the route but must be booked well in advance online.
- Directions by Car: The area is reached via Interstate 210 or the 110 Arroyo Seco Parkway, taking local exits toward Orange Grove Boulevard.
What is this event?
This event is a legendary annual New Year celebration that features a historic floral parade followed by a major college football bowl game. It serves as a global symbol of seasonal pageantry, bringing together marching bands, equestrian teams, and sports fans.
The experience showcases massive high-tech floats covered completely in natural plant materials alongside an elite collegiate playoff game. It operates as a vital civic tradition that has welcomed the new year in Southern California for over a century.
Why is it popular?
The festival is popular because it delivers an unparalleled visual spectacle of floral engineering that cannot be replicated by any other parade worldwide. The inclusion of a high-stakes college football playoff game inside a historic stadium creates a thrilling double-feature that attracts diverse audiences.
Its reliable holiday schedule and beautiful Southern California winter weather make it a deeply cherished New Year morning tradition for families across generations. The incredible television broadcast reach and community volunteer pride keep the event firmly in the global spotlight.
Tips before you go
- Layer your clothing heavily because early morning temperatures in the valley are freezing before the daytime sun warms up.
- Review the strict stadium clear bag policy beforehand to ensure all your personal belongings comply with security gate rules.
- Download all digital tickets, parking passes, and route maps to your phone early since cellular signals drop with massive crowds.
- Plan to arrive at your designated parking spot or metro station hours ahead of the morning launch to avoid road closures.
- Bring along a soft seat cushion if you hold tickets for the metal grandstands to ensure comfort during the long parade.
Attendee Experiences
- Seeing the incredible detail on the flower floats up close while the sun rose over the mountains was unforgettable.
- The energy inside the stadium during the game was absolutely electric and the school bands put on a beautiful show.
- Taking the Metro train was the smartest move we made because it dropped us right next to the parade route.
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Location
FAQ
What is the unique policy regarding events scheduled on a Sunday?
The association observes a historic rule where the parade and football game are moved to January second if the holiday lands on a Sunday. This traditional guideline ensures local church services are not disrupted by the massive crowds and street closures along the avenues.
Are outside food items and beverage containers permitted past stadium gates?
Spectators are barred from bringing hard plastic containers, thermoses, large coolers, glass bottles, and alcoholic drinks inside the stadium structures. You can bring a factory-sealed soft plastic water bottle and small snacks to stay comfortable during the long game.
How early do public curbside viewers begin setting up along the streets?
Unoccupied chairs are restricted ahead of time, but the public can start claiming open curbside viewing spots starting at noon the day before. Overnight campers must follow strict safety guidelines and remain behind the designated blue honor lines painted on the asphalt.
What measures are taken regarding drone flights over the parade and stadium?
A mandatory Temporary Flight Restriction is enforced by federal aviation authorities across the entire Pasadena airspace for the day. Operating any recreational drone or unmanned aircraft will result in immediate equipment seizure, heavy monetary fines, or legal arrest.
Can I bring folding lawn chairs or umbrellas into the grandstand zones?
Large personal umbrellas, ladders, scaffolding, and separate folding chairs are strictly prohibited inside the commercial grandstand seating structures for safety. These items block the viewing angles of neighboring guests and obstruct the designated emergency stairways and walkways.
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